Fusion Productions - Integrating Meetings, Learning & Technology

Goals & Objectives

People often confuse goals with objectives and objectives with goals!
Simply put:

Goals are broad-brush strokes of the meetings intent.

Objectives are specific, measurable actions.

Look at the Goals and Objectives below to better understand the difference.

Examples of Goals and Objectives

Goal #1
To teach visitors how to maximize ROI for their meetings.

Objective
After touring Fusion's ROI section, visitors will be able to:

• List the five-step ROI process
• Identify key individuals in each of the four stakeholder areas
• Write measurable meeting objectives

Goal #2
To communicate information on new products being introduced to the market next week.

Objective
After attending the marketing meeting, company employees will be able to:

• Name the three products being introduced to the market next week
• State the rationale for the product introductions
• Identify at least one application for each new product

The objectives listed in the example are measurable. Objectives communicate desired results through specific statements. As a meeting professional, writing meeting objectives is perhaps the most important step to assure that you have correctly identified your stakeholder's desired results. It is also the means by which you can precisely measure the meeting's success.