Fusion Productions - Integrating Meetings, Learning & Technology

Personalization & Customization

Experience has shown us that web sites that offer personalized information — targeted to the visitor — and that can be tailored or customized to a visitor's liking, consistently create higher levels of end user satisfaction. What are you doing to create more personalized experiences on your web site? Fusion helps its clients achieve rich, rewarding personalization through several different services, including:

• Strategic and tactical consulting to help you identify areas of personalization that create good ROI
• Taxonomy / categorization planning and implementation to help associate content and offerings with topics of interest to core audiences
• Database integration between disparate systems required (e.g., your web site and AMS or CRM system) to support personalization
• Customized programming to support the personalized, customized experience
• Implementation of personalization capabilities of your content management system, no matter which it might be

Examples: