Fusion Productions - Integrating Meetings, Learning & Technology

Content Management Implementation

Is your IT staff too involved in your organization's most public marketing driver — your web site?

Content Management Systems (CMSs) are server-based software systems that enable you to create and maintain your web site without having to understand HTML or other coding languages, opening up the world of web site maintenance to the nontechnical staff who are probably responsible for creating the vast majority of your content.

Introducing a CMS to an organization is sometimes a challenge, because it becomes possible (and desirable) to empower a greater variety of individuals in your organization with the ability to create and maintain content. This "distributed publishing" concept requires a new vision for your staff and your web site goals… but the end result — a web site whose every component is cultivated by those most qualified for the job — can be sublime.

For your site visitors, content management helps provide a cohesive, easy-to-navigate web site that can become a platform for powerfully targeted, personalized experiences.

Fusion Productions provides a variety of services to help you make the transition to a CMS — or from one CMS to another — as your needs dictate:

• Assistance in CMS product selection
• Determining whether purchased software or a hosted solution makes the most sense for your organization
• Setup and implementation, including configuration for providing personalization and customization to end users
• Template creation
• Workflow planning and configuration
• Content migration (from legacy HTML to CMS or CMS to CMS)
• Documentation and training
• Continued support services, including hosting and maintenance

Unlike many technology providers, Fusion offers qualified implementation experience not for just one or two CMS products, but a whole variety — from .NET CMSs like Ektron's CMS300 and GreenDot Solutions’ CM2 to ColdFusion-based systems such as PaperThin's CommonSpot, and enterprise content management systems (ECMSs) such as Vignette V7, and Refresh Software's SiteRefresh as well as many others.

Examples: