Taking your event beyond the ballroom through integration of:
Web site design and integration
Live meeting content, and
Social media
How would you like to see your event continue all year long? How would you like to engage and excite your community and involve them like never before?
Welcome to Fusion’s Meeting WOW (Meeting Without Walls)– where technology and social media enable your event to take place round the clock, all year through, on desktops and laptops, PDAs and cell phones across the country – and even around the world!
Traditional events are necessary and important. People love to gather together for education, inspiration, and community. But by their nature, traditional events have limitations:
- They take place during a discrete time period. They begin on a certain date at a certain time, and end on a certain date at certain time. People who are not available at the designated day and time are excluded from participating.
- They are expensive. All of the components of a live event – from entertainment to marketing – costs money, which makes them naturally limited.
- They require people resources. It takes an entire team to plan, manage, and execute a live event. This model of requiring staff to be present at a particular place for an extended period not only costs money from a productivity standpoint, but it also taxes your volunteer list.
- They don’t take into account that some people just don’t like to – or are unable to - go out and take part in public events where there are crowds of people, parking issues, etc.
By implementing Fusion’s Meeting WOW! Suite of services, you can:
- Continue your meeting all year long, 24 hours a day – without spending additional money and without dedicating additional staff to execute.
- Involve and engage the greatest number of participants in the most exciting ways, over the longest period of time. The tools that comprise your Meeting WOW! strategy outlined in this downloadable document are available free of charge, or for a nominal fee. The value they provide comes from using them strategically. With a solid, well-thought-out strategy in place – which is the core of the Meeting WOW! approach - and when integrated with your traditional events and marketing strategy, these tools can comprise a powerful system of communication and participation. And at Fusion, we are experts in designing, building and managing those systems.
- Let attendees do the talking. Once your Meeting WOW! Strategy is executed and your selected tools are in place, they require very little management because it is the members of the community who keep the content updated, fun and fresh.
- Include special segments of the community who might otherwise be excluded from participating.
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- The elderly and disabled: With limited mobility, older members of your community may not be able to get to where the meeting is. What better way to show them they are valued and important to your organization than to provide them with a way to be part of the community without leaving the comfort and safety of their living rooms?
- Non-joiners: Everyone has a different style of engagement, and some people just do not like to be out in a crowd. A Meeting WOW! strategy gives these people the opportunity to get involved in a style that works for them.
- Non-members: Your event is of obvious interest to your members, but what about people who used to belong? Or those who are interested, but have not made the commitment to become members? No matter where they are – across town or on the other side of the world – a Meeting WOW! Event will open participation up to everyone who cares about your organization.
- The younger generation: Today’s “tweens,” teens, and 20-somethings are connected to each other and to the world as never before. If they are not on their cell phones, they are sending instant messages or surfing the web on their laptops or iPhones. If you want to get to them, you need to go where they are – and they are online.
Not only will a Meeting WOW! strategy open your event to more people and broaden the scope of participation, but it will also act as a marketing tool, promoting your organization and all it has to offer to people who may consider membership. Learn more by downloading the full services description here.
