Informz offers a suite of integrated email marketing solutions built to meet the needs of associations and nonprofits by helping you deepen relationships with your members, while allowing you to work more efficiently.
Below are 10 reasons why you should choose Informz:
- Dynamic Segmentation
Dynamic segmentation is the ability to create a single email that delivers customized content to your readers based upon their demographic profile and preferences. The benefit to your readers is that they receive messages that are relevant to their specific interests. The benefit to you is that you increase productivity by eliminating the need to produce multiple emails and build loyalty as readers look forward to more personalized email. - Virtual Inbox
Preview how your email will be displayed in the most popular email programs and mobile devices with the Informz Virtual Inbox. Also, test your email against 12 different spam filters to see if the email will be flagged as spam. This is going to give you the proper due diligence of how your email is rendering problems in different email clients, allowing you to modify them in advance and help reduce complaints. - Advanced Publishing Features (Send Time Optimization)
Our Send Time Optimization feature learns the behavior of your subscribers and will allow you to send your message at the time an individual is most likely to open, all with no extra work for you. - Customized, Professionally Designed HTML Templates
In addition to having your first templates created by an Informz graphic designer, you can easily create an unlimited number of customized templates for yourself. - Real-Time Campaign Analytics
The Informz Analytics Center offers real-time reports for every type of analysis and contains tools to help you spend less time making sense of the data. These “on-the-fly” reports provide a health-check for campaigns and measure performance over time with aggregate metrics across multiple messages. See what subject lines yield the best open rates or the best day of the week to send your mailing campaigns. Informz also offers Google Analytics integration. - Robust Reporting
If you’re not tracking your emails, then you’re missing the best part of email. It goes beyond the basic stats of delivery, open and clicks these days and Informz has every type of report to compare campaigns and undeliverables. - Unlimited File Storage and Account Users
Informz puts NO limits on image and template storage or the number of account users. Additionally Informz offers one-stop-shopping with a variety of integrated emarketing tools (online survey, event registration, and text messaging tools) all under one roof. - eMarketing Advisor
Starting with day one, Informz pairs you with an eMarketing Advisor, a trained specialist who works directly with only a handful of assigned clients. Your eMarketing Advisor will provide you with the education, tools and support you need to maximize your email marketing initiatives. More than just an Account Manager, your Advisor is an extension of your marketing team — and your partner for success. - How People Receive your Emails
Tap into real-time reports that tell you where people are reading your emails: desktop, web-based and mobile email platforms. See what percentage of your list is viewing your email on a mobile device and the specific platform. - An Integration with your AMS
Through an Informz partnership, associations can create highly-targeted and tailored emails using information about members and perspective members generated from a seamless integration with your database management system.
Contact the association email marketing experts at Informz today!
