Fusion Productions - Integrating Meetings, Learning & Technology

(April 2004)

Fusion Productions announces its annual premier leadership conference DigitalNow: Association Leadership in the Digital Age will shatter its attendance goal of 250 association executives!

For the fourth year, Fusion will collaborate with Disney Institute and the American Society of Association Executives (ASAE) to produce this highly customized event that receives high praise from its loyal following. Limited to association executives, this three-day event addresses the critical issues facing association leaders in the digital age such as: integrated marketing strategies, personalization, online community, AMS integration, lifetime member loyalty strategies, member relationship management, disseminating best practices, taxonomy/advanced search, content management and online education.

“We are honored to have so many friends and colleagues, many of whom return each year participate in DigitalNow,” said Hugh Lee, President, Fusion. “The trust they place in us to deliver a learning experience that can make a difference in their business planning is a trust we hold very dear and motivates us to deliver beyond expectation.”

Thought leaders and business strategists selected to speak include Michael Raynor, co-author with Clayton Christensen of The Innovator's Solution: Creating and Sustaining Successful Growth and Director at Deloitte; Bob Herbold, Former Executive VP and COO of Microsoft Corporation; and Patrick Lencioni, author and Founder of The Table Group, a San Francisco Bay Area management consulting firm specializing in executive team development and organizational effectiveness.

For the first time ever, Fusion will offer an e-Resource Directory, a collection of product information and case studies from selected companies with proven solutions that offer genuine value to associations.