Fusion Helps The Endocrine Society Build New Dynamic Website

(November 5, 2004)

After nearly one year of thorough and intensive research, strategy and execution, The Endocrine Society unveiled a redesigned website to its more than 11,000 members. The enhanced and dynamic website provides added member value and service by offering a wider range of information — categorized by members’ roles and interests — in one- or two-click access.

Designed and built by Fusion Productions, in collaboration with their partner PaperThin, the website redesign consisted of discovery and analysis, information architecture, a usability study, implementation of a content management system (CMS), conversion of all web pages into the CMS and many custom applications.

“The Endocrine Society is proud to provide our members with an extensive website which categorizes the content by subject areas and our members’ role in the field,” said Wendy Millhollon, Director, Endocrine Portal at The Endocrine Society. “In addition, we are providing our members with an opportunity to customize their own front page content. Working with Fusion Productions has been a blessing. With their expertise and vision, we were successful in launching a new site which was well received by our members.”

According to Don Dea, Co-Founder, Fusion, “This project was a major success both for Fusion Productions and The Endocrine Society. Due to the in-depth analysis (D&A) and consistent communication, Fusion was able to produce and deliver a high-quality redesigned website which met The Endocrine Society’s objectives and goals.”

Fusion Productions is a full-service production company that creates customized member experiences whether on stage or on a desktop through the integration of meetings, learning and technology. Fusion is well known to the association community for their ground-breaking technology research, consulting and seminars.

The Endocrine Society is the world's largest and most active professional organization of endocrinologists in the world. Founded in 1916, the Society is internationally known as the leading source of state-of-the art research and clinical advancements in endocrinology and metabolism. The Endocrine Society is dedicated to promoting excellence in research, education and clinical practice in the field of endocrinology. To learn more, go to www.endo-society.org.
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