Fusion Productions - Integrating Meetings, Learning & Technology

Building Lifetime Member Loyalty - Opening Session

Presented at:
Fusion seminar, Building Lifetime Member Loyalty
June 2003, Washington, DC

Presented by:
Hugh Lee, President
Don Dea, Co-Founder
Fusion Productions

We have all heard about the need to "build lifetime member value," but do we really know what that means? This presentation, delivered to association executives in June 2003 during the Building Lifetime Member Loyalty seminar will provide some real concrete reasons why this could be the key to your association's survival.

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