Fusion Productions - Integrating Meetings, Learning & Technology
Fusion worked with Gaylord's advertising agency to develop a consistent look and feel for the corporate and three property web sites that reflects Gaylord's overall brand. A single, centralized template was implemented to help streamline the web site management processes. The navigation system was designed to have consistent labels for common content while remaining flexible for unique property needs.
 To help meeting planners get a sense of the over 400,000 square feet of meeting space at each property, Fusion designed and developed a Meeting Space Guide that gives users a better way to search and browse. Detail pages include the floor plan, capacity chart, keys to show the physical location within the property, as well as links to a photo and 360° view of the space.  It's the visuals that sell Gaylord Hotels to vacationers, business travelers and meeting planners. And so Fusion helped to ensure that every page on the site not only informed through words but through photos as well. Each property's site contains over 40 360° iPIX™ views creating a "virtual site inspection".  |
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