Fusion Productions - Integrating Meetings, Learning & Technology

Organization

Ohio State Medical Association (OSMA) is a successful traditional-model state medical association, representing 15,000 physicians in the State of Ohio. The OSMA has been very successful in their lobbying efforts and have successfully advocated for their membership in issues surrounding the business of the practice of medicine.

Challenge

The organization was suffering decreasing membership, decreasing revenues and a perceived decrease in relevance to their members. The demographics of the organization were transitioning and the membership seemed to be less and less engaged. The OSMA was beginning to lose on the battleground for membership dollars.

Solution

• Produced an asset inventory
• Developed and implemented a business strategy that leverages their organizational assets, creating a non-dues revenue stream, and directly impacting the primary issues plaguing their physician members
• Designed and implemented technology solutions that enhance their ability to meet their business goals, increasing their visibility and impact to their members

Results

• Increase in membership numbers
• Increase in visibility, impact and tangible relevance
• Significant non-dues based revenue resources
• Invigorated organizational culture
• The OSMA has leveraged what they know to make the practice of medicine in the State of Ohio less complicated and more satisfying