Fusion Productions - Integrating Meetings, Learning & Technology

Organization

Gaylord Hotels Resorts & Convention Centers comprise a family of three extraordinary properties, providing guests and meeting attendees the finest in state-of-the-art meetings and convention facilities, luxurious accommodations, and entertainment.

Challenge

Work with the corporate office and staff from each of three properties to design and develop a set of web sites that delivers a consistent brand message.

Solution

• Worked with Gaylord's ad agency to establish a central look and feel that is consistent with their branding efforts.
• Designed a single site template for all of the Gaylord Hotel's web sites with unique elements, such as logos, dynamically displaying based on URL.
• Created an information architecture that is consistent across the web sites but still accommodates differentiations between properties.
• Implemented a Content Management System (CMS) to support distributed publishing capabilities to the hotel and corporate staff.
• Recommended, tracked, reviewed and edited content across all sites.
• Created an online gallery containing over 40 spectacular 360° views each of the Nashville and Florida properties.
• Designed and developed centralized custom applications that work across multiple properties and allowing for new properties to be added with ease.

Results

• Brought each of the property sites up to the same level of design and functionality.
• 360° views serve as a "virtual site inspection" for leisure guests, meeting planners and convention attendees.
• Defined a web site structure for all new property web sites including centralized custom applications that allow for new properties to be added as needed.
• Established a process for future and ongoing web site projects that will ensure brand consistency but is flexible to support unique property needs.