Novartis OTC-NA National Sales & Marketing Conference

Fusion teamed up with Novartis' OTC marketing group to design their 2007 National Sales and Marketing Conference. All of the content was cast in the context of a television program, the network, OTC-TV. The format kept the audience engaged and earned the planning team high marks on the post conference evaluations.

Novartis OTC Audience

The "Television" set had three unique set areas; stage left, the interview set, center stage, the stand up stage and stage right the news desk.

Novartis Set Design
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