Rachel Botsman, keynote speaker, digitalNow 2015

Rachel Botsman

Global Thought Leader, Author


Rachel Botsman is a global thought leader on the power of collaboration through technology to transform the way we live, work and consume. She has inspired a new economy with her influential book, What's Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. TIME magazine recently called collaborative consumption one of the "10 Ideas That Will Change The World." Rachel is the founder of Collaborative Lab, the leading source of expertise for companies and governments that want to embrace the collaborative economy to revolutionize business and society.

Rachel was recently named a 2013 Young Global Leader by the World Economic Forum, which recognizes individuals for their commitment to improving the state of the world. In 2014, she was named by Fast Company as one of the Most Creative People in Business. Rachel has presented at high profile events including The Clinton Global Initiative and TED, as well as engaged audiences at Hewlett Packard, Google, and 10 Downing Street. She was named by Monocle as one of the top 20 speakers in the world.

Rachel's thought leadership and writings have appeared in Harvard Business Review, The Economist, CNN, The New York Times, The Guardian, Fast Company and other publications. Botsman also has a monthly future tech trends column in the Australian Financial Review and is a contributing editor to WIRED UK.

Rachel was a founding partner in the Collaborative Fund, an early stage investor in disruptive ventures, and a former director at The Clinton Foundation. She received her BFA (Honors) from the University of Oxford, and undertook her postgraduate studies at Harvard University.

Her work has taken her to every continent, except Antarctica.

Rachel will be joining us at digitalNow to lead us through dynamic discussion about how associations can achieve their purpose and provide new value through the power of collaboration and sharing through digital technologies.




David Bell, keynote speaker, digitalNow 2015

David Bell

Xinmei Zhang and Yongge Dai Professor of Digital Marketing at the Wharton School; Author, Location is (Still) Everything: The Surprising Influence of the Real World on How We Shop, Search, and Sell in the Virtual One .


David is the Xinmei Zhang and Yongge Dai Professor at the Wharton School of the University of Pennsylvania where he studies how we use the Internet and related technologies to search, shop, and sell. David is an award-winning teacher and researcher and developed Wharton’s first course on digital marketing and e-commerce. He is an active angel investor in, and advisor to, a variety of successful Internet startups and serves as an expert witness in consumer Internet litigation. David is a New Zealand citizen and received his PhD from Stanford University’s Graduate School of Business.

David’s book Location is (Still) Everything: The Surprising Influence of the Real World on How We Shop, Search, and Sell in the Virtual One explains how and why where we live and work shapes our behavior online. He has published articles in all major marketing journals including Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science.

At digitalNow 2015, David will discuss how associations can create outstanding value proposition and position themselves in a crowded field, promote authenticity and transparency to all stakeholders, solidify the association brand and engage members by humanizing their digital marketing strategy. He will explore with us how migrating from good to great requires expansion of niche locations beyond your traditional membership, and how the powerful principles of online consumerism apply to your association and membership.




Margaret Heffernan, keynote speaker, digitalNow 2015

Margaret Heffernan

Entrepreneur, Chief Executive and Author


Margaret Heffernan was born in Texas, raised in Holland and educated at Cambridge University. She worked in BBC Radio for five years where she wrote, directed, produced and commissioned dozens of documentaries and dramas. As a television producer, she made documentary films for Timewatch, Arena and Newsnight. She was one of the producers of Out of the Doll's House, the prize-winning documentary series about the history of women in the twentieth century. She designed and executive produced a thirteen-part series on The French Revolution for the BBC and A&E. The series featured, among others, Alan Rickman, Alfred Molina, Janet Suzman, Simon Callow and Jim Broadbent and introduced both historian Simon Schama and playwright Peter Barnes to British television. She also produced music videos with Virgin Records and the London Chamber Orchestra to raise attention and funds for Unicef's Lebanese fund.

After leaving the BBC, Margaret ran the trade association IPPA, which represented the interests of independent film and television producers and was once described by The Financial Times as "the most formidable lobbying organization in England." In 1994, she returned to the United States where she worked on public affair campaigns in Massachusetts and with software companies trying to break into multimedia. She developed interactive multimedia products with Peter Lynch, Tom Peters, Standard & Poors and The Learning Company.

Margaret then joined CMGI where she ran, bought, and sold leading Internet businesses, serving as Chief Executive Officer for InfoMation Corporation, ZineZone Corporation and iCAST Corporation. She was named one of the Internet's Top 100 by Silicon Alley Reporter in 1999, one of the Top 25 by Streaming Media magazine and one of the Top 100 Media Executives by The Hollywood Reporter. Her "Tear Down the Wall" campaign against AOL won the 2001 Silver SABRE award for public relations.

2011 saw the publication of Margaret's third book, Willful Blindness (Simon&Schuster in the UK, Bloomsbury in the US and Doubleday in Canada) which was shortlisted for The Financial Times/Goldman Sachs Best Business Book award. She is visiting professor of Entrepreneurship at Simmons College in Boston and executive in Residence at Babson College. She is a trustee of the London Library and sits on the Council of the Royal Academy of Dramatic Art and in the UK as well as one the boards of several private companies. Heffernan blogs for The Huffington Post in the US and the UK, for CBS Moneywatch and for Inc.com. She was featured on television in The Secret Millionaire and on BBC Radio 4 in Changing the Rules, which won the 2008 Prowess Media Award. Her latest book is A Bigger Prize: How to Stop Competing and Start Winning through Creative Collaboration (April 2014). She has had three plays broadcast by the BBC and in 2011 has been awarded an honorary doctorate from the University of Bath. She is married with two children.

At digitalNow, Margaret will address how our leadership styles and organizational and board culture can crush creativity by narrowing our focus, disengaging our sense of freedom and responsibility and undermining trust. Innovation requires just the opposite: open and generous minds, working with trust, personal commitment and generosity. The relationships or their outcome: which is the bigger prize?




digitalNow: May 28 - 30, 2015

View registration rates and policies here.

digitalNow eligibility requirements

digitalNow registration is exclusively open to C-suite leaders of Trade, Professional, and Not-for-Profit Associations, their senior leadership teams and volunteer leaders. 

Eligible titles include CEO, COO, CFO, CIO, President, Vice President, Board Chair, Executive Director, etc. When one eligible individual from a qualifying organization has registered, members of the senior team from that same organization become eligible as well. This includes Directors of Membership, Communication, IT, etc. Please note, this eligibility only occurs once the C-Level leader has registered and payment has been made.  

If you are not sure of your eligibility, please contact Fusion Productions at 585 872 1900 for confirmation, or write to us at digitalNow@fusionproductions.com

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60 Barrett Drive, Suite E
Webster, NY 14580
585-872-1900 (P) 585-872-2014 (F)

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