DigitalNow: Association Leadership in the Digital Age
Day OneChris Anderson
As Editor-in-Chief of Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. Chris’ book,The Long Tail: Why the Future of Business is Selling Less of More explores the tremendous business potential of the long tail—the rise of the niche as a powerful new force in our economy.
Jeremy Gutsche is the founder of TrendHunter.com, the most influential trend-spotting Web site in the world. Jeremy relentlessly tracks—and finds—The Next Big Thing, that valuable but elusive commodity, for over a million viewers a month. It's no wonder MTV places him at " the forefront of cool."
Jeneanne Rae is a nationally recognized thought leader on innovation management and design strategy. Business Week hailed Jeneanne as one of its "Magnificent Seven" gurus of innovation in its cover story on the creative corporation, then went on to name her one of its “Best Leaders of the Year” in 2005.
Dan is the co-author of the New York Times and Wall Street Journal bestselling business book Made to Stick: Why Some Ideas Survive and Others Die. Made to Stick has received coverage in a wide range of media outlets including The Today Show, MSNBC, Time Magazine, U.S. News & World Report, People, USA Today, and the Wall Street Journal. |
Day Two
Day Three
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