DigitalNow: Association Leadership in the Digital Age

Dan is the co-author of the New York Times and Wall Street Journal bestselling business book, Made to Stick: Why Some Ideas Survive and Others Die, published by Random House in January 2007. Made to Stick describes the traits that link sticky ideas of all kinds, from urban legends to corporate mission statements to advertisements. The book has received coverage in a wide range of media outlets including The Today Show, MSNBC, Time Magazine, U.S. News & World Report, People, USA Today, and the Wall Street Journal. Dan has taught and consulted on the topic of “making ideas stick” with audiences from organizations including Nissan, Microsoft, Home Depot, Fannie Mae, the Aspen Institute, and West Point.

Dan and his brother Chip also write a column called “Made To Stick” for Fast Company magazine. Currently, Dan is a Consultant at Duke Corporate Education in Durham, North Carolina. He designs and teaches in executive education programs for clients such as Microsoft, Dow, and Home Depot.

Prior to Harvard Business School, Dan co-founded a company called Thinkwell in Austin, TX. Thinkwell produces innovative new-media college textbooks that incorporate new approaches to learning: multimedia rather than print, interactive rather than static, engaging rather than encyclopedic. Dan was Editor-in-Chief of Thinkwell and also served on the company's Board of Directors. Thinkwell led the launch of a new category of materials in the college publishing market. Dan managed the editorial and marketing departments of Thinkwell and won several Addys and a NewMedia Invision Award for his marketing campaigns. The company will celebrate its 10th anniversary this fall.

Before joining Duke CE, Dan had a fellowship at Harvard Business School, where he conducted field research and developed cases for several professors in the Entrepreneurial Management unit. Dan co-authored many HBS cases that are now in use in business schools across the nation.

Dan has an MBA from Harvard Business School and a BA in the Plan II Honors Program from the University of Texas at Austin. Two proud (sort of) moments for Dan are his stint driving a promotional car called the “Brainmobile” across the country and his victory in the 2005 New Yorker Cartoon Caption Contest, beating out 13,000 other entrants.

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