As Editor-in-Chief of
Wired magazine, Chris Anderson is one of the most knowledgeable and articulate voices at the center of the new economy. Chris’ book,
The Long Tail: Why the Future of Business is SellingLess of More explores the tremendous business potential of the long tail—the rise of the niche as a powerful new force in our economy. Before taking the helm at
Wired, Chris worked at
The Economist for seven years in various positions in London, Hong Kong and New York, ranging from Technology Editor to US Business Editor. He also served as an editor at the two premier science journals,
Science and
Nature. Chris' education background includes physics, including research at Los Alamos.
The Long Tail chronicles the effect of technologies that have made it easier for consumers to find and buy niche products that break through the bottlenecks of broadcast and traditional bricks and mortar retail. It offers indispensable help in building your organization’s business model around this incredible potential.
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