DigitalNow: Association Leadership in the Digital Age

SmartBrief is a media company that publishes more than 75 co-branded, customized e-mail newsletters in partnership with leading trade associations, professional societies, nonprofits and corporations. More than 1.6 million professionals across 22 industries trust SmartBrief every day to save them time and keep them informed with essential industry news. Subscriptions are free and sponsorship-supported, and always free for readers.

Combining proprietary technology and expert editorial judgment, SmartBrief filters thousands of news sources to deliver the most important – and often difficult to find – content each day. SmartBrief saves our readers time and allows executives to make informed business decisions.

SmartBrief delivers to our association partners:

• New stream of nondues revenue
  SmartBrief provides a valuable advertising medium for sponsors and advertisers, creating the opportunity for a strong stream of nondues-related revenue for our association partners.
• Leading technology
  We reach members on the move. From desktop PCs to mobile devices/PDAs, SmartBrief delivers customized content with measurable results.
• Strong branding
  Each co-branded SmartBrief newsletter reflects your organization’s look and feel, making you a part of your membership’s daily routine. A perennial member benefit favorite!
• A key touchpoint
  With one of the highest click-through and open rates in the industry, your association messaging in a SmartBrief will be seen and acted upon.

SmartBrief has been forging lasting association partnerships since 1999. Let’s talk about how SmartBrief can meet your online communications and member benefit needs. Contact: Eric Solat, vice president of Partner Relations at esolat@smartbrief.com or call 202-737-5500, ext 229.

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