| 7:00am - 8:15am | Breakfast (Fantasia Ballroom H) | | 8:15am - 9:00am | - Conference Welcome — Hugh Lee and Don Dea, Fusion Productions
Get ready for an intense, immersive conference experience. To help you make the most of the next three days, Fusion’s founders will start things off with some opening thoughts, perspective on the topics and speakers, and helpful information about the best way to take advantage of all DigitalNow has to offer. | | 9:00am - 10:30am | (Fantasia Ballroom G) Jim Collins, author of the mega-bestseller Good To Great: Why Companies Make the Leap… And Others Don't Best known for his selling “Good to Great: Why Companies Make the Leap… and Others Don’t,” Jim has authored or co-authored four books, including the classic “Built to Last,” a fixture on the Business Week best seller list for more than six years. His work has been featured in Fortune, The Wall Street Journal, Business Week, Harvard Business Review, and Fast Company. | | 10:30am - 10:45am | Conference Break (Fantasia Ballroom G) | | 10:45am - 11:45am | - Moderator: Michael Gallery, CAE, Ph.D., President, OPIS, Inc.
- Panelists: Susan Gorin, CAE, Executive Director, National Association of School Psychologists; John Lawson, President and Chief Executive Officer, Association of Public Television Stations; Charles Gould, President, Volunteers of America; John W. Walsh, President/Chief Executive Officer and Co-Founder, Alpha-1 Foundation
What is the difference between a “good” association and a “great” one? When a DigitalNow attendee posed that question to Jim Collins after his keynote in 2002, it started a chain reaction of sorts – and now, three years later, we have some answers. Since that time, many associations – including those on this panel – have begun to implement Jim’s ideas, on their own or under his guidance. They’ll discuss – with one another and with you – what they have learned and where they are going. | | 11:45am - 1:00pm | Lunch (Fantasia Ballroom H) | | 1:00pm - 2:30pm | Workshops/Case Studies - View Full Descriptions (Fantasia A-E) - Leveraging Your Website to Deliver Added Value to Your Members - Presentation - Rogers (ppt), Presentation - Lada (ppt)
- The Future of Professional Search: Are We There Yet? - Presentation (ppt)
- Discover Your Members Through Data and Text Mining - Predictive Marketing and Data Intelligence - Presentation - Whorton (ppt), Presentation - Breeden (ppt)
- Creating Value in the Digital World: Publish or Perish - Presentation (ppt)
- Membership of One: Blocking and Tackling Information Architecture, Usability and Taxonomy to Create Personal Experiences For Your Members - Presentation - Nedbal (ppt)
- Leading a Creative Culture: Insights for Associations - Presented by Disney Institute (Fantasia Ballroom G, General Session Stage)
Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 2:30pm - 2:45pm | Conference Break - Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 2:45pm - 4:15pm | Workshops/Case Studies - View Full Descriptions (Fantasia A-E) Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 4:15pm - 6:00pm | Attendee Networking Time - Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 6:30pm | Buses depart for Pleasure Island (Outside West Rotunda) | | 7:00pm - 7:45pm | Reception at Raglan Road Irish Pub (Pleasure Island) | | 7:45pm - 9:00pm | Dinner at Motion- 60's party (Pleasure Island) | | 9:00pm | Departure back to Contemporary Resort | | 7:00am - 8:00am | Breakfast (Fantasia Ballroom H) | | 8:15am - 10:00am | Stan Slap is brought to DigitalNow by Keppler Speakers. Stan Slap is president of his own international consulting company, with clients like Caterpillar, Oracle Jacuzzi and Time Warner. His training programs are taught in over 70 countries, his business videos have won many awards, and he will soon be publishing his first two books. | | 10:15am - 11:45am | Workshops/Case Studies - View Full Descriptions (Fantasia A-E) - Online and Offline Customization — Bringing It All Together: Aligning Operations, Marketing and Membership - Presentation (ppt)
- Shared Services in the Association World - Presentation (ppt)
- The Right Way to Build Value – The Importance of Functional Specifications in Developing Your Web Site and Other Applications - Presentation (ppt)
- Defining Service Excellence in the Digital Age - Presentation (ppt)
- Getting the ROI From Collaboration and Communities - Presentation (ppt)
Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 11:45am - 1:00pm | Lunch (Fantasia Ballroom H) | | 1:00pm - 2:30pm | Workshops/Case Studies - View Full Descriptions (Fantasia A-E) Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 2:30pm - 2:45pm | Afternoon Break - Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 2:45pm - 4:15pm | Workshops/Case Studies - View Full Descriptions (Fantasia A-E) - Relationship Management: Adding Value By Integrating Multiple Systems (Panel) - ADEA (pdf), ISM (pdf),
- The Power of Personas — Focus on the Goals - Presentation (pdf)
- Creating Lifetime Member Value (Panel) - Presentation (ppt)
- The Present and Future of Search - Presentation (ppt)
- Leading a Creative Culture: Insights for Associations - Presented by Disney Institute (Fantasia Ballroom G, General Session stage)
Fusion e.comm.unity® Resource Center (Nutcracker Ballroom) | | 4:30pm - 5:30pm | - Moderator: Pamela Hemann, CAE, President of Association Management Services, Inc.
- Panelists: Barbara Belmont, CAE, Executive Director, School Nutrition Association; Red Cavaney, CAE, President and Chief Executive Officer, American Petroleum Institute; Mark Langley, Chief Operating Officer, Project Management Institute; and David Nielsen, MD, Chief Executive Officer, American Academy of Otolaryngology - Head and Neck Surgery
Ideas are one thing… execution is another. This panel, representing some of the world’s largest and/or most successful associations, discusses the payoffs and pitfalls of navigating the gap between “knowing” and “doing.” | | 5:30pm - 7:00pm | DigitalNow Reception – Contemporary Resort Marina Pavilion (outdoors) | | 7:00am - 8:00am | Breakfast (Fantasia Ballroom H) | | 8:15am - 10:30am | (Fantasia Ballroom H) As one of the original founders and a senior editor at Fast Company, Polly LaBarre not only penned some of the magazine’s most talked about articles over an eight year period – she also developed and hosted some of their best known and most cutting edge events, including their signature "Real Time Conferences"; and helped to create their roundtable series, Fast Talk, which she moderated around the globe. | | 10:30am - 11:00am | Conference Close - Hugh Lee, President, Fusion Productions (Fantasia Ballroom H) | | 11:00am | Departures | |
