DigitalNow: Association Leadership in the Digital Age

Click on the links below for access to available video clips, session notes of keynote speakers and workshop PowerPoint presentations.

Day One

Opening: Hugh Lee and Don Dea

• Opening Video (Windows Media)
• Association Voices Video (Windows Media)

Keynote: Tim Sanders, Leadership Coach, Yahoo!

• Presentation (ppt)
• Video Clip - "Networking With Compassion" (Windows Media)
• Video Clip - "Betty the Pizza Lady" (Windows Media)
• Notes (doc)

Plenary Session: Wesley Vestal, KM Practice Lead, APQC and Cindy Hubert, Executive Director of Customer Solutions, APQC

• Presentation (ppt)

Workshop Presentations

• One-To-One Marketing Strategies: Real Impact, Right Now (ppt) - Hillary Saffer, Customer Solutions Group, WW Enterprise Marketing, Director, Customer and Market Intelligence and 1to1 Marketing, Hewlett-Packard
• Blended Learning Lesson Plan: Changing the Way You Deliver Education (ppt) - Patricia Leonard, Exec. VP, US Management Education (American Management Association) and Nicholas Igneri, Principal, IgniteKnowledge
  - Requirements Worksheet(doc)
  - Requirements Matrix(xls)
• Publishing Content in the Digital Age (ppt) - Morna Conway, PhD., The Conway Group
• Made To Measure: ROI Based Strategies and Proving Success (ppt) - John Dorman, COO, Texas Medical Association, Craig Dellorso, Chief Information Officer, NACUBO; Chuck Schwink, VP of Administration and Treasurer, NACUBO; David DeLorenzo, Director, Internet Services & Distance Learning, NACUBO
• Connecting Emotionally - A New Association Business Model (ppt) - Cathy Hotka, SVP, Technology and Business Development, Retail Industry Leaders Association (RILA)
• The Nine Pillars of Successful Web Teams (pdf) - Jesse James Garrett, Founding Partner, Adaptive Path

Day Two

Keynote: Robert I. Sutton, Co-Director, Stanford University Center for Work, Technology and Organization

• Presentation (ppt)
• Video Clip (Windows Media)
• Notes (doc)

Workshop Presentations

• Panel Discussion: Linking Strategy to Execution (Part One)
  • David Nielsen, MD, CEO/Exec. VP, American Academy of Otolaryngology-Head and Neck Surgery (ppt)
  • Red Cavaney, President & CEO, American Petroleum Institute (ppt)
  • Gregory Balestrero (ppt)
• How Does It Feel?: Emotionally Connected Websites (ppt) - Philippa Gamse, Certified Management Consultant (CMC)
• The Promise of Integration: Mining, Marketing, and Maximizing Your Investment (ppt) - Teri Schacker, Vice President/Marketing, Credit Union Executives Society (CUES) and William McGill, Ph.D., Vice President of Market Research, Monalco, Inc.
• Member Needs Made Manifest: Our Journey to Personalization (ppt) - Wendy S. Millhollon, Director, Endocrine Portal, The Endocrine Society
• Take It From the Top: The Transformation of An Association (ppt) - Maryjane A. Wurth, COO HANYS/CEO HANYS Services, Inc., COO
• Panel Discussion: Self-Service Membership
  • Susan Holzer, Director, Knowledge & Information Strategy, AAOHNS (pdf)
  • Annette Hinkle, Director of Finance, Hostelling International - USA (ppt)
  • Thomas Nordby, CAE, AVP, Business Operations, National Defense Industrial Association (ppt)
• Case Studies in Multi-Format Publishing: Form Follows Strategy (ppt) - Justine Covault, Harvard Business School Publishing
  - Strategic Business Case (doc)
• The Evaluation Equation: Building For Success (ppt) - Michael E. Gallery, PhD, CAE, President, OPIS, Inc.
• The Changing Landscape of Search (ppt) - Greg R. Notess, SearchEngineShowdown.com

Day Three

Keynote: Dr. David P. Norton, President & CEO, Balanced Scorecard Collaborative

• Presentation (ppt)
• Video Clip - "What is Strategy?"
• Video Clip - "How to Execute"
• Notes (doc)