DigitalNow: Association Leadership in the Digital Age

• Conference and program materials distributed as part of Disney special check-in
  

General Session

• Conference Welcome with Hugh Lee and Don Dea

• View the video of Hugh and Don's presentation.
  

• Morning Keynote – Chris Anderson, Editor-in-Chief of Wired, and author of The Long Tail: Why the Future of Business is Selling Less of More.

• Download the notes from Chris Anderson's keynote.

• Download Chris Anderson's slides (PDF).
• View a video clip of Chris' presentation (.wmv)
• View the video of Chris' entire presentation (.wmv)
  

Conference Break: Interactive Technology demos, and Partner Consultations in the Fusion e.Comm.unity Resource Center.™

General Session Panel:

• Power of the Niche: One Size Does Not Fit All Featuring Chris Anderson, Bonnie M. Cramer, Vice Chair, Board of Directors, AARP, Katherine Trahan, CAE, President and CEO, Safety Council, Louisiana Chapter, and Mark A. Langley CPA, Executive Vice President and COO, Project Management Institute (PMI). Moderated by Carla Balakgie, CAE, Executive Director, Electronic Transactions Association (ETA)
• View the video of the panel discussion (.wmv)
  

• Power of the Right Community - Moderated by Karen Christensen, CEO, Berkshire Publishing, this panel features: Sandy Fuller, EVP, COO, American Health Information Management Association (AHIMA); Mary Ghikas CAE, Senior Associate Executive Director, American Library Association (ALA); Jan Bray CAE, Executive Director, Association of Career and Technical Education (ACTE)
  
  Download the presentation slides (PDF).
  Download the session notes (PDF).
  
  

• The Three Cs of Value: Content, Context, and Connections - Moderated by Ellen Wagner, Senior Director of Worldwide eLearning Solutions with Adobe Systems, Inc. with panelists: Richard Yep CAE, Executive Director, American Counseling Association; Katherine Trahan, CAE, President and CEO, Safety Council, Louisiana Chapter; Beth Perell, Director of Learning Solutions, Goodwill Industries International, Inc.
  
  Download Ellen Wagner's presentation slides (PDF).
  

• Cool Tools to Help Volunteers Get Things Done - Presented by Ben Martin, CAE, Director of Communications and New Media, Virginia Association of REALTORS®
  
  Download Ben's presentation slides (PDF).
  Download Ben's notes (PDF).
  

• 7 Habits of Highly Effective Web Sites: A case study presented by Darren Guarnaccia, Vice President, Sitecore USA, Inc.
  
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• Finding the Right Mix: Identifying Resources for a Data Management Strategy - A case study presented by Avectra.
  
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• Attendee Lunch
  

• Everything CEOs Need to Know about Measuring Online Success in a Web 2.0 World presented by Jim Sterne, Founding President, Web Analytics Association.
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• ROI of Social Networking- Moderated by Ben Martin, CAE, Director of Communications and New Media, Virginia Association of REALTORS® with panelists: David Sabol, M.Ed., PHR, Virtual Communities Program Developer, Project Management Institute (PMI); Stuart Meyer, Membership and Marketing Officer, Emergency Nurses Association; and Rob Wenger, Chief Technology Officer, Higher Logic.
  
• Leadership and Governance 2.0: Making Tough Decisions in Times of Crisis - A panel discussion with: Paul Pomerantz CAE, Executive Vice President, American Society of Plastic Surgeons (ASPS); Red Cavaney CAE, CEO and President, American Petroleum Institute (API); Roxanne J. Guy, MD, Immediate Past President, (ASPS); and Peter J. Moran, Executive Vice President/CEO, American Society of Florists.
  
  Download the presentation slides (PDF).
  

• Bringing Your Web Site to Life with Personas - Presented by Tamara Adlin, Principal, Adlin Inc. and former Senior Customer Experience Specialist with Amazon.com.
  
  Download the presentation slides (PDF).
  
  
• Media 2.0: The Next Frontier in Digital Publishing - with Matt Loeb CAE, Staff Director, IEEE, Gary Rubin, Chief Publishing and e-Media Officer, Group Publisher, Society for Human Resource Management (SHRM), Donn Greenberg, Manager of Publications, Publisher, Project Management Journal, PMI, and Anne Zender, VP Communications, American Health Information Management Association (AHIMA).
  

Conference Break: Interactive Technology demos and Partner Consultations in the Fusion e.Comm.unity Resource Center.™

• Web 3.0: Twine - The First Semantic Web Application - Presented by Nova Spivack, CEO and Founder of RadarNetworks.com.
  
  Download the presentation slides.
  View the video of Nova's presentation.
  
  

• Wisdom of Whyville: Relearning What We Already Know - Presented by Jim Bower, Ph.D., Founder and Chief Visionary Officer, Whyville.com
  
  Download the presentation slides (PDF)
  View the video of Jim's presentation (.wmv).
  

General Session

• Morning Keynote – Jeremy Gutsche, Founder of Trendhunter.com
• View a video clip of Jeremy's presentation.
• View Jeremy's presentation slides on his Web site.
  

Conference Break: Interactive Technology demos and Partner Consultations in the Fusion e.Comm.unity™ Resource Center.

• Tomorrow's Members: Listening to the Voices of Our Future - Panel discussion moderated by Julie Evans, CEO, Project Tomorrow/Net Day and featuring panelists: Tom Hood, CPA, CITP, CEO and Executive Director, Maryland Association of CPAs; Ronald S. Moen MS, CEO, American Dietetic Association; Dave Fellers CAE, Executive Director, Radiological Society of North American (RSNA).
  
  Download the session notes (PDF).
  View the video of the panel discussion.
  
  
• Giving 2.0: Online Engagement for Cause Related and Foundation Web Sites - Presented by Marcia Stepanek, Editor of Contribute magazine.
  
  Download the presentation slides (PDF).
  
  
  

• Personas Lab with Tamara Adlin, Principal, Adlin Inc. and former Senior Customer Experience Specialist with Amazon.com
• Business Intelligence: Lessons Learned - Case studies presented by Dan Keck, Director, Information Technology, Healthcare Financial Management Association (HFMA)
• Selecting an AMS: Leveraging Industry Research and Hands-on Experience, a case study presented by TMA Resources
  
  Download the presentation slides (PDF).
  
  
• Social Networks and Affiliation Email on the Internet: A case study presented by Blue Tie
  

Fusion e.Comm.unity™ Resource Center

General Session

• Afternoon Keynote - Jeneanne Rae
• Download the presentation slides from Jeneanne's keynote (PDF).
  
  View the video of Jeneanne's presentation.
  

Conference Break: Interactive Technology demos and Partner Consultations in the Fusion e.Comm.unity™ Resource Center.

Plenary

Workshops

• Delivering the Goods: Web Content for the 2.0 Era - Presented by Chris Carr, Director of Informatics, Radiological Society of North America (RSNA), Steve Drew, Assistant Executive Director for Annual Meeting and Informatics RSNA, and Paul Chang, MD, RSNA.
• Key to Community Success: Facilitator Recruitment and Retention - Moderated by Maureen Mandel, Founder, M&M Association Management with panelists: Scott Ludlum, M.A., Director, Communities of Practice, ISPE; Deidra Hackley, Manager of Unit Support, ASME; and Carolyn Guyton-Ringbloom, Manager, Volunteer Services, American Health Information Management Association (AHIMA).
  
  Download the presentation slides (PDF).
  
  
• The ABCs of eLearning - Moderated by Sherry Budziak, President, .orgSource with panelists: Mark Salter CAE, ABC Director, Marketing & Communications, Forius Business Credit Resources; Susan Sedory Holzer, Senior Director, Strategy and Governance, American Academy of Otolaryngology—Head and Neck Surgery (AAO-HNS) and; Beth Perell, Director of Learning Solutions, Goodwill Industries International, Inc.
  
• Social Networking: Friend or Foe? What associations can learn from the commercial brands - A panel discussion moderated by Gregory Fine, CAE, Director of Communications and Marketing, Association Forum of Chicagoland featuring Andrew Hinton, Lead Information Architect, Vanguard, and Paul Rand, Vice President, Word of Mouth Marketing Association.
• Executive Dashboards Made Simple: Searching Member Data with Ease - Presented by John Dorman, COO, Texas Medical Association, and Grant McInnes, Director, Business Intelligence, Texas Medical Association.
  
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• Quality Debates: Transforming Controversy into Collective Knowledge - Presented by Alkis Papadopoullos, COO, HotGrinds.
  
  Download the presentation slides (PDF).
  

Workshops

• What Have you Done For Me Lately?: Sustaining Value in a Digital World- Presented by Maryjane Wurth, COO Healthcare Association of New York State (HANYS), CEO HANYS Solutions
• CRM: Getting the People/Process/Technology Mix Right - Presented by Jim Yu, Vice President, Relationship Management, United Way America (UWA)
• Conversation Café: Strategies for Enhancing Online Communities - Moderated by Sherry Budziak, President, .orgSource and Scott Ludlum, M.A., Director of Communities of Practice, ISPE.
• Understanding and Engaging the NET Generation: A Model for Change - Presented by Susan Gibbons, Vice Provost and Dean, River Campus Libraries, University of Rochester.
• Association Portals: Is Your Content Behind Locked Doors? - Presented by Rick Johnston CAE, Senior Web Strategist, Association Practice Lead, Ironworks Consulting, LLC
  
  Download the presentation slides (PDF).
  

Disney Institute Workshop: Disney's Commitment-led Business Approach - Presented by Dennis Frare, Disney Institute Consultant

Fusion e.Comm.unity™ Resource Center

Free Time

Fusion e.Comm.unity™ Resource Center

Dinner sponsored by Walt Disney Parks & Resorts

• Morning Keynote - Dan Heath, author of Made to Stick: Why Some Ideas Survive and Others Die. Join Dan as he discusses the six principles that will help you turn the ideas you discover at DigitalNow into a mission that your entire organization can be passionate about.
  
  Download the session notes (PDF).
  
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• Conference Close