DigitalNow: Association Leadership in the Digital Age

Enter...
The Impact Zone:
digitalNow 2012: April 25-28
Disney's Contemporary Resort

A Special Message from Opening Keynote Geoffrey Moore

Learn more here, or...     Hot off the Presses!
Check out our keynote lineup  What is the Impact Zone?
The moment of truth. The point of power. The time when conditions meet character. This is the Impact Zone.

At digitalNow 2010 we Inspected, Integrated, and Innovated.

In 2011, our focus was on The Many Faces of Mobile as we brought people and technology together in powerful new ways.

Now, in 2012, it’s time to put it all together. It’s time to enter... The Impact Zone.

Every athlete has experienced the Impact Zone. It is not only the place of greatest challenge, but also of greatest opportunity. The Impact Zone is the point at which you must quickly assess the environment and respond with confidence and power – drawing from your character, skills, and rigorously trained senses.
As your association is poised on the cusp of a crucial wave headed into an uncertain future, consider the factors that you must quickly assess and activate:

• How are the major trends of the world affecting your constituents and their work environments?
• What is your capacity to identify, develop, and deliver true meaningful value that creates member loyalty in this environment?
• What is the ability of leadership, staff, and governance to deliver meaningful value with the nimbleness (speed and ability to change) required?
• Where are your technology architecture and infrastructure for the value proposition of “trusted source” for content, connections, data, and people?

Major Trends of the World

Over the past eleven years, digitalNow has alerted you to many of the key trends facing the association world today. The question is at what level is your association, and, more importantly, your members and their organizations being affected by:

• Changing demographics. With fewer leadership roles being vacated by retiring members, how can you engage new members and motivate them for long-term involvement?
• Global economy. Are your members facing new competition or are they challenged to move into new markets as part of the global movement?
• The “new normal.” Are the business models of your members or their employers constantly changing and requiring new products, services, value – and at an increasing rate of change? What is your role?

The next digital wave is here.. How ready is your association to be digitalNow?

Learn more here, or...  

Program details coming soon - we invite you to enjoy
keynote videos, workshop slides, and other valuable digitalNow 2011 content at:
http://www.digitalnowlive.com

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