DigitalNow: Association Leadership in the Digital Age
We're going green!
On this web page, you will find the complete digitalNow 2012 conference agenda. Attendees: Watch your inbox for information on downloading the digitalNow 2012 mobile app. Take advantage of having the agenda in the palm of your hand all during the conference. (Did we mention the personal scheduler?)
To gain access to recordings* of select General and Plenary sessions, streamed live at digitalNow 2012, or to download session slides, visit:
digitalNow LIVE!
*Brought to you by Fusion Productions and Digitell Inc.
digitalNow 2012 Agenda Wednesday - 04/25/2012
Thursday - 04/26/2012 6:45am-8:00am 8:00am-8:30am Presenters:
Room: Fantasia G 8:30am-9:25am Room: Fantasia G 9:30am-9:50am Room: Fantasia H-J 9:50am-10:50am Room: Fantasia G 11:00am-12:00pm Presenter: Terri Tracey, CAE, Vice President, Technology and Publications, Institute for Supply Management Follow the Institute for Supply Management (ISM) as it has evolved over the past seven years. Hear the story of how ISM's technology infrastructure went from a proprietary AMS, no CMS and an outdated LMS to an integrated association-specific AMS (and upgrade), CMS-driven web site (and upgrade) and a new LMS. This session explores how ISM approached selecting and integrating the systems, from a business and ROI (not technical) perspective to deliver value to the user and link to the organization’s strategic plan. Learn what they’ve done right and what worked, as well as lessons learned and what changes they’re making. Learning Outcomes
Who should attend? Room: Fantasia C/D Change Before You Have To: A Case Study from HIMSS In 2000, nearly 80% of HIMSS $12M annual gross revenues came from its Annual Conference and Exhibition. This represented a serious business risk due to the lack of diversification. HIMSS today has annual gross revenues of $70M, its Annual Conference and Exhibition revenues are under 50% of the total even while more than doubling, and the Society operates on a global scale with a diversified business/product portfolio. This session will explore the leadership dynamics, governance/management relationship, organic and acquisition growth strategies, and operational tactics behind this extraordinary transformation. Learning outcomes
Who Should Attend? Room: Fantasia M/N Re-learning Learning: Building an Educational Schema for 21st Century Members Online learning is more than just taking the traditional classroom or lecture model and applying it to a web-based format. True learning involves interaction: learning through doing and sharing within a community. CMI and Peach New Media are working together to create new educational models for online learning that combine social learning, community participation, mentoring, and gaming. In this session, participants will learn more about the concept of social learning developed by Peach New Media. They will hear how this concept is being applied by CMI for one of its clients. Finally, the speakers will lead participants to brainstorm how social learning might benefit and be applied within their particular association. Learning outcomes
Who should attend? Room: Fantasia E/F Ten Transcendent Trends Reshaping the Future of your Association What will your association look like in 10, 15, or 25 years? How will the ways in which you provide value, communicate, market, connect, govern and lead change? John W. Martin, CEO of SIR Research, is co-founder of the Boomer Project - a research project that has invested thousands of hours researching trends that are already affecting your organization. Population growth, shifting ethnic diversity, and new household dynamics are just a few of the components influencing your association’s “demographic destiny.” This action packed session will present you with a clear view of what’s coming, and will offer ways to manage the exciting changes on the horizon. Learning outcomes
Who should attend: Room: Fantasia Q/P One Association’s Journey in Improving Email Engagement For most associations, the enewsletter is a communications staple. But are your members reading it? Join us for this case study and hear how the Toy Industry Association improved engagement in their monthly enewsletter. We will discuss getting staff buy-in to make necessary changes, email testing and how to perform an email re-engagement campaign (and do what seems like the impossible: remove those that did not respond!) Attend this session and learn about the successes and lessons learned in one association’s journey to increased email engagement.This session will provide you with key steps that you can immediately implement upon returning to the office. Learning outcomes
Who should attend? Room: Fantasia L The Power of the Trusted Source, ASRT's Next Generational Learning Portal Next generation learning is about the impact and the execution. The American Society of Radiologic Technologists (ASRT) advances the medical imaging and radiation therapy profession including over 145,000 members. In the eye of the healthcare profession and constant advancements in imaging technology, learn how ASRT navigated the promise of low hanging fruits of the first generation of online offerings to looking at a comprehensive view of member needs ranging from specialty needs to multiple delivery mediums and tying together certification and professional demands. Hear how associations have pierced the functional silos of excellence for integrated member value. Learning outcomes
Room: Fantasia K 12:00pm-1:20pm Fantasia H-J 1:20pm-2:20pm Building Radical Partnerships: The Engineering for Change Experience Strategic Overview by Tom Loughlin, CAE, Executive Director, American Society of Mechanical Engineers In 2010, the ASME, IEEE and Engineers Without Borders joined forces to build a radical partnership and launch Engineering for Change (E4C). E4C has made great strides in building an ecosystem that is mobilizing the engineering community and beyond to improve global conditions and champion the critical role of engineering in global development. This panel will highlight how radical partnerships can create new opportunities for collaboration and impact. Room: Fantasia E/F Bridging the Gaps: Listening to Your Audience to Drive Effective Social Media Strategy This session outlines how the AICPA participated with the International Innovation Network (IIN) to develop a survey gauging our members’ adoption and usage of social media, and how we used the results to identify gaps and drive our social strategy: • Educate: We created a set of materials and training sessions to help educate members and staff • Listen: We developed a process for monitoring the social space for our brand and reporting social activities at the institute • Energize: We utilize the strengths of LinkedIn, Facebook and Twitter to encourage member engagement We will highlight successes and best practices we have learned along the way, as well as what is on the horizon for the AICPA in 2012. Learning outcomes
Who should attend? Room: Fantasia K Technology Trends in Associations Nearly 20 years after the introduction of the Mosaic browser the explosion of mobile access is fundamentally transforming the Internet. Is the web browser dead? Will the world wide web as we know it today come to be viewed as interim technology? Join us for a interactive session on key technology trends affecting associations and the implications they have for the way you engage members, deliver member services, conduct conferences, and market your products and services. A panel of association executives will discuss the implications for associations following a brief presentation of key findings from the Lehman Reports™ series of industry studies. Attendees are encouraged to join in the conversation to highlight what is happening in their associations. Learning Outcomes
Who should attend? Room: Fantasia Q/P Leading the Way through Search, Mobile and Social Want to arm your association and members with the tools they need to thrive in the exploding world of Mobile Search and Social Media? Learn not only how to survive, but to thrive in today’s confusing world of Search, Mobile and Social. This impact driven session will share trade secrets for maintaining relevancy on the world’s leading search engines and on how to reach out to prospects, customers and members by combining and leveraging the power of the Internet. Associate Executives will leave this entertaining and informative session with a greater understanding of the intersection of Search and Social, and how to truly make a difference without spending a great deal of time or money. Learning Outcomes
Who should attend? Room: Fantasia M/N Disney’s Approach to Leadership Excellence, Part I Today's successful leaders provide a clear vision, create a structure for executing work, and engage people in the purpose of the organization. Walt Disney himself was a firm believer in this inspirational style of leadership; he used it throughout his long career and taught it to the leaders who succeeded him. This two-part program will teach you to: effectively communicate your vision and examine personal methods for inspiring others; explore successful Disney systems and the organizational structures that support them; examine the strategies Disney leaders employ to keep their teams engaged in their work; employ methods for sustaining momentum toward the achievement of goals; and develop day-to-day behaviors that will assist you in making a long-lasting impact on the people around you. Learning outcomes
Who should attend? Session one of two. Second session is being held immediately following this session. Room: Fantasia C/D Bye Bye Binders The American Society of Association Executives (ASAE) has a large and diverse member community, including lead trade associations, individual membership societies, and voluntary organizations worldwide. As an organization that promotes collaboration and community, ASAE relies heavily on events where their members can meet, mingle, network and stay current on the latest trends and technology. ASAE realized that they needed a centralized, mobile event management solution to effectively execute their largest and most extensive event – the ASAE Annual Conference. In this session, you will learn how ASAE utilized Aptify’s Association Management System (AMS) to meet their ever-changing business requirements. Learning outcomes
Room: Fantasia L 2:30pm-3:30pm Thought Leadership and Social Media For decades, professional associations were the de facto thought leaders of their industries. The Google age changed all of that. The social media age can return professional associations to their rightful thrones. This session will include a discussion and practical examples of thought leadership, how it applies in a variety of settings, why associations should still yearn to be thought leaders, and how associations can use social media to become thought leaders in their industries. Learning outcomes
Who should attend? Room: Fantasia M/N Creating Value for Your Organization with New Technology Tools Would your organization benefit from a technology and information architecture that positions it as the trusted source for connections, content and networking? The Society of Critical Care Medicine and clients of .orgSource have designed and implemented systems to better understand member/customer needs for planning purposes, monitor customer interactions in real time, and respond to rapidly changing conditions.Understand the systems (tools and data) needed to create a technology infrastructure capable of providing strategic information for planning and real-time monitoring across your organization. Learning outcomes
Who should attend? Room: Fantasia E/F Drive Product Innovation by Linking R & D and Strategy In this time of economic challenge and resource constraint, we all want to ensure that people and investments are directed at activities that drive real value for our constituents. This makes it tough to invest time and money in exploring and developing new ideas that may or may not pay off. The Massachusetts Medical Society faced the same challenge in its publishing activities. But doing nothing to innovate and embrace new technology was not an option. In this session, learn how the MMS created a Research and Development (R & D) Working Group, and how the activities of the group support existing businesses and new strategies for mobile, social, and digital product innovation. Learning outcomes
Who should attend? Room: Fantasia Q/P Roadmap to Member Engagement Through Online Communities: If You Build it Will They Come? We've all heard that online communities can be used to enhance the member experience, grow member numbers, and drive member loyalty. But how many stories of success have you actually heard? In this session, American Society for Quality (ASQ) will demonstrate how they used online communities to meet organizational objectives by presenting a case study spanning the last two years. Highlighted will be challenges, lessons learned, and information on how ASQ determined what were appropriate metrics for success. They will also share what's up for the next phase of engagement and how they will measure its success. Learning outcomes
Who should attend? Room: Fantasia K Disney’s Approach to Leadership Excellence, Part II Today's successful leaders provide a clear vision, create a structure for executing work, and engage people in the purpose of the organization. Walt Disney himself was a firm believer in this inspirational style of leadership; he used it throughout his long career and taught it to the leaders who succeeded him. This two-part program will teach you to: effectively communicate your vision and examine personal methods for inspiring others; explore successful Disney systems and the organizational structures that support them; examine the strategies Disney leaders employ to keep their teams engaged in their work; employ methods for sustaining momentum toward the achievement of goals; and develop day-to-day behaviors that will assist you in making a long-lasting impact on the people around you. Learning outcomes
Who should attend? Session two of two. First session is being held immediately preceding this session. Room: Fantasia C/D A Case Study on Automated Member Engagement Index Imagine if you could predict which members are unlikely to renew their membership. What if you could report on your association’s most valuable members, taking into consideration their event attendance, committee involvement, product purchases, private community activity, social media influence, PAC contributions, and foundation donations? Join this interactive interview-style presentation to discover how the American Council of Engineering Companies began objectively measuring membership engagement. You'll learn how ACEC decided how to assign points, configured their index, and lessons learned. Learning outcomes
Who should attend? Room: Fantasia L 3:30pm-3:50pm Room: Fantasia H-J 3:50pm-4:50pm From Content Providers to Experience Makers: Creating New Value Through Publishing As mobile technologies provide your members with unlimited access to unlimited content, how can your association compete? Simply by making the leap from just content providers to experience makers. Face it - creating content doesn’t deliver the value it once did; almost anyone can do it. Your opportunity to differentiate your association is in your ability to humanize the experience your members/customers have with the content you deliver. Join Samir Husni, Ph.D. (aka “Mr. Magazine™”) director of the Magazine Innovation Center at the Meek School of Journalism and New Media, The University of Mississippi for this engaging presentation about the importance of humanizing the total member/customer experience. Learning outcomes
Who should attend? Room: Fantasia G Social Business Leverage: How Associations Can Use the Power to Convene to Align Strategy with Operations We live in a leaner world than ever before. Organizations are being challenged to do more with less, yet the pressure to compete has never been greater. The need to connect, collaborate and learn from association members is paramount. One of the main ways organizations differentiate is through thought leadership and customer intimacy. But success is often dependent on the adoption of new online skills and processes. Learning outcomes
Who should attend? Room: Fantasia A/B 5:00pm-6:05pm Room: Fantasia G Amphetamobile Amphetamobile delivers mobile information and education, and has served as an innovative partner and resource in developing key association mobile and web-based products, as well as assisting in creating strategies to meet the educational content needs of members. PowerInBox PowerInBox, a service that runs on top of your existing email, innovates the way you connect by turning your email into a dynamic communication platform. Everyday marketing and transactional emails are turned into experiences, engaging their target audiences all while streamlining the process for the end-user. CEO and founder Matt Thazhmon, will demonstrate the PowerInBox platform and discuss the practical application for associations. Scoop.it Scoop.it is a tool to leverage curation to increase your visibility. Learn how you and your members can use Scoop.it to build your organization's reputation as trusted curator.
6:05pm-7:30pm Network with the digitalNow community and take advantage of hands-on demonstrations in our technology Impact Zones while enjoying world-class food and beverages by Disney.
Room: Fantastia H-J Friday - 04/27/2012 6:45am-8:00am Room: Fantasia H-J 8:00am-8:25am Presenters:
Room: Fantasia G 8:25am-9:15am Room: Fantasia G 9:35am-10:00am The Resource Center is your place to consult with digitalNow partners who offer tools, solutions, and product demonstrations. These digitalNow partners specialize in the needs of associations. Room: Fantasia H-J 10:00am-11:00am Leadership Track: Strategic Management in Uncertain Times Moderator: Gregory Balestrero, Strategic Advisor, Sustainability, Corporate Consciousness, and Leadership, International Institute of Learning Panelists: Carlos Fulcher, World-Wide Deputy Executive Director, Drug Information Association; Lew Gedansky, PhD, Vice President, Governance and Executive Programs, Project Management Institute The challenge of leading an association in today’s world is to build a leadership culture which accepts uncertainty as a way of life, and can manage effectively through uncertain times. At times, it is counter-intuitive to believe that vigilance, awareness, and sensing replace a fixed planning model and rigorous detail. Join seasoned executive leaders as they share the transformation of their organizations as they built a strategic leadership culture, not only with their senior leadership teams, but with their elected boards as well. Interact with them to understand the scenario planning and scorecard tools they used to build this culture. Learning outcomes
Who should attend? Room: Fantasia C/D From One-Night Stand to Long-Term Love Affair: Association Publishing and the Transformation of Member Relationships The voice of today’s member is coming through loud and clear: Value my time. Provide me with a meaningful experience. Communicate with me on my terms. Increasingly, members are expecting a personal, customized experience. However, what makes one member segment feel valued may leave another feeling neglected - not to mention the needs of other stakeholders, such as advertisers. With organizational demographics bridging the extremes, and with new tools, techniques, and a never-ending stream of information being produced “in the wild,” is the idea of offering a meaningful member experience an impossible dream? In this session, you will hear real-world stories from three association publishing executives who have applied creative publishing solutions to enhance relationships, solve problems, and create relevant experiences for increased service and member loyalty. Learning outcomes
Who should attend? Room: Fantasia E/F Empowering the Live Meeting - Leveraging Technology for Meeting Success, Revenue, and Attendee Engagement On-demand movies, social media, digital books and cloud computing enable us to consume more media than ever before. Organizations have not yet embraced these technologies as ways to enhance the live meeting - to offer rapid ability to capture and distribute and to make every session searchable. In addition, derivative works such as e-books, podcasts, and re-usable slides can be quickly assembled. Digital meeting technologies will provide for more impact, higher revenues, greater attendee satisfaction, and even greater attendance for live meetings. eCommerce and licensing create new opportunities for success. Using the American Society of Clinical Oncology as a case study, this session will demonstrate how to keep up with the pace of product and scientific innovation - providing a shift in the way that we cope with this change - leveraging proven tools that we use daily in our entertainment experiences. Learning outcomes
Who should attend? Room: Fantasia L One Size Does Not Fit All! Reaching Members through Segmentation Ever try to wear one of those “one size fits all” garments? Ever wonder who “all” is? Whether too big or too small, it’s obvious that when it comes to clothing we are not all the same size. The same is true for our members. They come from all walks of life, differing world views and a multitude of life experiences, both professionally and personally. How do we reach out to them all? If we truly want each member to have a valuable experience with us, we need to understand them better. That’s where segmentation can help. Through a PMI case study, valuable insight and lessons learned will be explored as we delve deeper into understanding the profile of the association member. Learning outcomes
Who should attend? Room: Fantasia Q/P Future of Work, Education, and Society Rapid advancements in society and work fueled by technology are creating new pressure on employers and educators to change. These pressures include an increased demand for an educated and skilled workforce, technological relevancy, and a propensity for lifelong learning. The 21st century requires preparing students for current and future employment to ensure personal and national prosperity. This presentation will outline trends and changes in the workforce and society facilitated by the advances in technology that are changing the way that education and employers need to service today's modern workforce. In this session, participants will learn the current trends in higher education and distance learning. We’ll discuss future technology trends and their impact on higher education and for-profit schools, colleges, and universities, as well as how these institutions are addressing these trends. Learning outcomes
Who should attend? Room: Fantasia M/N Technology Impact Zone Enter the Impact Zone with hands-on demonstrations and small group Q&A with these technology innovators:
Impact Zone demonstrations are held in the Fusion e.community Resource Center and are concurrent Room: Fantasia H-J 11:10am-12:10pm Leadership Track: The Rise of Corporate Consciousness: Integrating Environmental and Social Principles into Organizational Strategies Presenters: Gregory Balestrero, Strategic Advisor, Sustainability, Corporate Consciousness, and Leadership, International Institute of Learning; Nathalie Udo, Principal, Indepth Strategies Media, authors, and academics have stressed the impact of declining global resources and unethical business supply chain practices and the role and responsibility of organizations in addressing those problems. Over the last two decades, a cluster of companies were founded under a crystal clear consciousness of the need to integrate environmental and strategic principles into their corporate strategies. These include Whole Foods, Patagonia, The Container Store, and more. However, this wave of consciousness is now spreading into multi-national companies like Coca-Cola, Hewlett Packard, and Nokia. These changes are affecting the members of professional and trade associations alike, serving virtually every sector of the global economy. Come join a talented group of professionals as they share thieir work with such companies as Tokio Marine, MasterCard, and Coca Cola. Engage in a dialog about how the individual and organizational tension to become more conscious is driving change throughout industry, and how associations can join with and lead their members through this critical and remarkable change. Learning outcomes
Who should attend? Room: Fantasia C/D There is More to a Content Strategy Than You Think A long-term content strategy can help organizations identify high value business areas and target content to its constituents through the appropriate medium. Hear how the American College of Chest Physicians has effectively implemented a content strategy that at the fundamental level is supported by an organizational taxonomy and learn how to take the first steps to implementing a taxonomy project. Discover the potential for delivering targeted, personalized content to appropriate segments of your audience through multiple outlets including social, virtualization of meetings, mobile, and other electronic media. Learning outcomes
Who should attend? Room: Fantasia Q/P Mobile Learning Trends More than 80% of the world has a mobile phone and 25% have a smartphone. The numbers are greater in the workplace and represent a significant opportunity to deliver learning through mobile devices. See how organizations use mobile learning and what is on the horizon. A case study analysis of IBM’s mobile learning strategy will leave you with insight and lessons learned for implementing mobile learning in your organization. And bring your mobile phone because you’ll be using it. Learning outcomes
Who should attend? Room: Fantasia M/N Transformational Leadership Today's C-Level executive must be more than a functional head. A successful executive must be a business leader who can help transform the enterprise by driving business value. Many senior executives have had a great deal of training and experience in their areas of functional responsibility and are knowledgeable about their companies’ products and services and the markets they compete in. However, many of them struggle with the “human dynamics” required to drive transformational change. This session will explore key skills required for successfully leading your organization through such times. Learning outcomes
Who should attend? Room: Fantasia K Today's Chief Publishing Executive and the Association Business Model Panelists: Gary Rubin, Chief Publishing and E-Media Officer, HR Magazine, Society for Human Resource Management: Robert Fromberg, Editor-in-Chief, Healthcare Financial Management Association; Rick Pullen, Editor-in-Chief, Council of Insurance Agents & Brokers With the media and publishing shift, associations are primed to cultivate and develop a viable publishing business model, ensuring the association thrives and achieves higher-revenues long-term. Join the discussion with chief publishing executives to uncover the keys to transforming your association’s media and publishing sector. In this session, we will explore what other associations have done to identify, create, and monetize new revenue streams. Learning outcomes
Who should attend? Room: Fantasia E/F Learning Management System for Continuing Education Continuing education is a critical member service for many associations. AICPA members are required to complete a certain number of CPE (Continuing Professional Education) credit hours throughout their career in order to maintain their CPA license and AICPA membership. In 2011 CPA2Biz, a wholly owned subsidiary of AICPA, launched a state-of-the-art LMS (Learning Management System) to enhance all levels of business operations and member experience for AICPA’s online CPE product lines. CPA2Biz in partnership with Meridian Knowledge Solutions will present an overview of LMS and how it can help associations take continuing education to the next level. Learning outcomes
Who should attend? ROOM: Fantasia L< p> 12:10pm-1:25pm Room: Fantasia H-J
1:25pm-2:25pm The Future of Search in Mobile World
Who should attend? Room: Fantasia A/B A New Publishing Model for Higher Education: A Five-Year Case Study Media industries are being transformed - some might say obliterated or disrupted. But college textbooks haven’t really changed. Why? Will they? Hear from the founder of five-year-old educational start-up, Flat World Knowledge. Flat World’s aim is to redefine the higher education content space worldwide. Flat World is using technology and an innovative business model to lower costs, increase access, and personalize learning worldwide. This session will provide the opportunity for interactive exploration for the ways in which Flat World’s approach may be applied to individual associations, demonstrating that innovative publishers can survive if they are willing to consider and implement different value propositions for their customers. Learning outcomes
Who should attend? Room: Fantasia G 2:25pm-2:50pm The Resource Center is your place to consult with digitalNow partners who offer tools, solutions, and product demonstrations. These digitalNow partners specialize in the needs of associations Room: Fantasia H-J 2:50pm-3:50pm Moderator: Karen Vernal, CEO, Founder, Vernal Management Consultants,LLC Leadership has often been defined as the domain of one person, an individual that “leads” the organization into a new realm, toward a new vision. However, many modern day proponents of strong leadership recognize that leadership is a system, based on a culture of common beliefs, defined by the participants in the system. Building that culture is the work of the senior executive. Join association executives as they share their experiences of how they used special executive coaching to develop a strong leadership culture among their senior staff and their elected boards. Led by seasoned executive coach and management consultant Karen Vernal, the panel will share the pitfalls and successes of building a strong organizational culture. Learning outcomes
Who should attend? Room: Fantasia C/D
In the face of an increasingly changing and complex digital publishing environment, ASCO applied radical IT, publishing, organizational, and people strategies to achieve agility, speed-to-market, and efficiency in advancing its mission. In this session Bernie Khoo will present the ASCO case study, extracting key ideas to help you learn how to achieve creative leadership alignment, workplace strategies, and technology to leverage your organizational and member service delivery structures for maximum impact. Learning outcomes
Who should attend? Room: Fantasia Q/P Creating Game Changing Digital Strategies that Drive Real Revenue Growth Because social media is a widely accepted and frequently used communications channel, many associations mistakenly believe that incorporating social media outlets into organizational communications is quick and easy. Social media sites are only tools, and like any tool, they are only effective when used strategically. Unless you have a direct line from your executive level content experts to your communications execution staff - and a well-designed strategy that provides clear lines along which good information can flow - you are missing a great opportunity to accelerate growth and deliver member value. This session will demonstrate the value of doing the "heavy lifting" of social media engagement through strategic communications planning, and will explore the inherent opportunities to foster cultural change and increase revenue. Learning outcomes
Who should attend? Room: Fantasia K California Freemason: The Path to Mobile Engagement Get ready for a mobile success story shrouded in intrigue! Growing from an initial 549 app users in September 2010, the California Freemason app now has 16,216 cross-platform app users and a total of 73,832 sessions. This is double the audience generated from their digital edition and 20% of their print circulation. How did the California Freemasons do it? And what did they learn along the way? Unlike most associations, the Masons do not solicit members; men must seek membership. Print copies of California Freemason magazine are sent to members and the digital edition and magazine-branded app produced by Texterity are published open-access on their website and in the App Store to promote interest in the fraternity. Learning Outcomes
Who should attend? Room: Fantasia L Crafting an Integrated Digital Strategy for Your Association To succeed in the online space today, associations need to think about not just traditional websites, but also how to manage their presence in social media, the mobile web, email, apps, tablets, and much more. Traffic on the Internet is increasingly moving away from the traditional search and browse web experience, and toward a more dispersed set of platforms and varied user bases. This session will help you understand the diverse components of the digital puzzle, and how to pull them together into an effective digital strategy. Learning outcomes
Who should attend? Room: Fantasia M/N Change is upon us. It is looking for a leader. Is that you? "There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things." (Niccolo Machiavelli; The Prince [1532]) This moderated session will begin with an overview of what change leadership is and how it is different than change mangement. Three association leaders will discuss their own experience with change leadership. They will discuss best practices, lessons learned,and provide practical information on what you can do before, during, and after your change initiatives to survive and live to lead another day. Learning outcomes
Who should attend? Room: Fantasia E/F Technology Impact Zone Enter the Impact Zone with hands-on demonstrations and small group Q&A with these technology innovators:
Saturday - 4/28/2012 6:45am-8:00am 6:45am-8:00am 8:00am-8:25am Presenters:
8:25am-10:45am
11:00am
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