Fusion Productions - Integrating Meetings, Learning & Technology
Research & Tools
Why Take Your Site to the Next Generation
Develop a Next Generation web site when:
- E-mail accounts among members have grown from 15%-45% in the past five years
- Traffic is all to one page and/or average length of stay on your site has stayed about the same for the past six months
- Competitive trade journals and supplier member sites are more interactive and customized to your users
- You are struggling to find a faster and better way to manage the governance process and expedite internal association communications
- Your site represents a digital brochure for the association or gateway to other associations. In fact, it looks like your association's organizational chart.
- You hear from volunteers and staff that other web sites are offering better services such as online education, outreach to chapters, online abstracts, and other applications, which make their job or way of interacting with the association easier.
- Data mining consists of reading Web Trends or visitors reports. There is an understanding of visitor behavior, future needs, and profiling by segment.
- Your design, content, and navigation was designed for 56k and broadband connections
- Your newer members are not engaged or participating
