Fusion Productions - Integrating Meetings, Learning & Technology

As you move into the digital age, your ability to become a true web-enabled association and compete with new digital threats from such competitors as the dot-coms, will in a large part be based upon your ability to answer the following key questions:

1. Is your Internet strategy integrated into and supported by your strategy, governance, and operational plan or does it stand alone in its own "web group" silo?
2. Have you incorporated how you will conduct association governance over the net faster, reduce transaction costs for members and the association, and reach new markets?
3. Have you created previously unavailable programming which creates new member value and a true competitive advantage through the Internet, or are you simply repurposing present programs?
4. Does your site represent Fusion's Four C's of…
   • Clarity of focus in design, navigation, branding, and messaging
   • Community: The ability to help create, enhance, and develop both lasting and short term frame communities
   • Content: Is the content complete, searchable, navigable, and easy to attain within the context of your target markets' needs or is it a massive database of 200,000 pages with no indexing and categorization?
   • Commerce: Are you enhancing and creating efficiencies within present and future market places relevant to your targeted groups?
5. Do you know the issues and problems your members face, the solutions they seek, and thus the knowledge, tools, and learning they require?
6. Do you have the online databases, just-in-time tools, and online learning products to meet the needs of your profession and its extended supply chain?
7. Have you benchmarked against your peers, competitors, and best in breed, including for-profits?
8. Most importantly, have you decided who are your primary customers and what is your end goal?