Fusion Productions - Integrating Meetings, Learning & Technology

Fusion recently offered a complimentary webinar that examined how leading associations are using the 5 elements crucial to Web 2.0 success to drive member engagement, recruitment, and retention. This webinar taught participants to:

• Build trust and community between organizations and members
• Enhance innovation through crowd sourcing and community collaboration
• Fuel word-of-mouth marketing
• Gain member engagement and understanding from user created content and continuous feedback
• Improve member service and satisfaction by allowing members to help each other and self-service

As the current economic crisis drives organizations to pursue strategies reflecting the harsh realities on "no travel" restrictions, reduced budgets for membership, and job cuts - yet still demanding innovation and ever-increasing workloads - many associations have used Web 2.0 interactivity to solve critical business issues, connect members to other members and resources, help members do their jobs better, provide new services, and collaborate on key initiatives. This webinar helped to:

• bring clarity to the environmental factors impacting associations and their members;
• explore how to engage and manage multiple generations in recruitment and retention;
• examine a few of today's associations that are leveraging online collaboration, networking, and user-created content in new and innovative ways.

Presenters:

• Darren Guarnaccia, VP Product Marketing, Sitecore, a leading Web Content Management software company
• Sherry Budziak, President, .orgSource
• Don Dea, Co-Founder, Fusion Productions, and Producer of the DigitalNow association leadership conference

Download the webinar slides here.

If you'd like more information about you can effectively implement the tools and practices covered in this webinar, we invite you to contact Theresa DeConinck at tdeconinck@fusionproductions.com